Category: Blog

  • How To Get Noticed Online

    How To Get Noticed Online

    For those of you wondering, this is how I see myself.

    I’ve conducted experiments before, but the one I’m going to embark on for the next week will potentially be the most difficult I’ve ever challenged myself with. If you followed me online in December 2014, you’ll recall the Instagram Experiment I embarked upon in the last episode of +Attrell Update (at least the last so far). Basically, I wanted to try Instagram, because I had had an account for several years but had never used it. The experiment was what I would consider a success because I still post photos and video there, and I enjoy the tools Instagram provides to edit and share photos to Twitter and Facebook.

    So, onto this new experiment I will be undertaking starting with the next 7 days. I am somebody who consumes a LOT of media. Podcasts, video, music, television, movies, books, blogs, long-reads, op-ed’s, reviews, etc. There is a lot of stuff on the internet and I take in quite a bit of it.

    For the most part, this media is a one-way street. I slurp it up like a vacuum but rarely contribute to the conversation about it unless it is VERY compelling or I think I can make a particularly witty joke or comment. For the next week, I am going to do my very best to leave some kind of comment, observation or thought on every single thing I read. EVERY. Single. thing.

    I have a feeling this will help me get to know people on the Internet, help me better understand subject matter and actually contribute to the Internet as one of its citizens, and it might help me reach people with my thoughts and ideas that otherwise might not get to them, and vice versa.

    Some simple rules I will try to follow:

    1. I don’t HAVE to leave a comment if the content is offensive or overly negative. I will use my own discretion here.
    2. This will mainly apply to blogs, videos, podcast episodes, things with a home on the internet where you can leave a comment or discuss the media.
    3. I will do my very best to use the original source to comment on the material. For instance, if I read a story on a web page, I will leave a comment on the page directly, or on Twitter (like if I found the link there or on other social media).
    I don’t know that this will be easy, but I’m sure I will find it rewarding. I encourage you to try a less comprehensive version of this, I know that about 99% of people on the Internet soar around 10 feet above what they see, never talking about it or sharing it or liking it no matter how much they enjoyed the content.
    Wish me luck!
  • This Week in Podcasts (March 30 – April 6)

    This Week in Podcasts (March 30 – April 6)

    One more week and +Future Chat is back with Season 2! To hold you over, +Mike Attrell and I talked a little about some of what we’ve been thinking about in the tech world in the last year. Wearable tech, cloud storage and advertising were all under scrutiny from us.

    .title {
    padding:15px;
    font-size:12pt;
    font-weight:bold;
    }

    .rss {
    padding-top:15px;

    }

    This week, I talk to my cousin Mike Attrell once again, catching up on our digital lives and discussing things we’d like to have on our wrists, advertising as TV moves online, and how we approach our lives online, both storing things, and making and keeping friends.
    RSS |
    This week, we sat down with Natalie Stewart, an elementary school teacher and Camp Quality volunteer coordinator. She discussed her career as a teacher and some of the differences between teaching various grade levels.
    RSS |
  • Listening Party Volume #6 – Kal Penn on the Nerdist Podcast

    Listening Party Volume #6 – Kal Penn on the Nerdist Podcast

    The Nerdist Podcast

    For the last year or so, I’ve had the Nerdist Podcast in my player. They do 2-3 podcasts a week with comedians, entertainers and cool Bills like Bill Nye and Bill Gates. If I know the person they’re talking to, I’ll listen to the show.

    This week, Kal Penn (of Harold and Kumar and House M.D. fame) was on the show. He’s an incredible guy and he left House in its heyday to go work for the Obama campaign. They talk about a lot of cool stuff and I found the whole thing very interesting, including a conversation about old-school, racist aspects of Hollywood that genuinely shocked me. You should listen!

    The episode in question is currently the 3rd newest, from March 27th: Kal Penn on the Nerdist Podcast.

    The Nerdist Podcast on iTunes

  • Brand Loyalty

    Brand Loyalty

    Millions of man-hours on the internet are lost every day to petty fights about PC vs. Mac, Android vs. iOS, or Starbucks vs. Tim Hortons (not a coffee drinker, but I assume). Most people I talk to in real life just have what products they have, and if asked might lean slightly towards that side. However, on the Internet, everybody is a dog and people’s opinions relating to personal choices in brand seem to be a lot more intense.

    I was in the Apple Store yesterday, as I often am, looking at the fancy new MacBook trackpad that clicks without actually physically moving. If you haven’t tried it, you really should, but be aware your mind will be blown. This got me thinking once again about brand loyalty, and whether it actually works the way companies think it does.

    TL;DR This is about technology, but I also talk about meat. If you don’t care about tech, scroll to the picture of meat.

    I’ve written a good many years ago about choosing to spend a little more money on things that are really important to me, and technology happens to be one of those things (but it’s not the only thing, as I’ll get to). I’ve had my fair share of terrible laptops and computers that were underpowered, cheap, flimsy and overwhelmingly inadequate. I believe it was about the 2nd laptop I bought that was a $400 clunker from Acer that came with a printer. I was young and in university, and I wasn’t willing to invest in a more powerful laptop, thinking that it couldn’t possibly make that much of a difference.

    When that Acer laptop stopped working about a year after I got it (after having been sent in for repairs once already), I decided that I wasn’t going to buy cheap laptops any more. Most people, when met with this kind of issue, might think that I would swear off Acer laptops, but the 4th laptop I bought was also an Acer, it just wasn’t cheap. What I learned from my experiences with laptops is that quality is what you are paying for. My current laptop, which if you’re playing at home is apparently my 5th laptop, is a MacBook Air, and I absolutely love it. It has been my most expensive laptop to date, but it is easily the one that has given me the most value overall, and is absolutely worth it.

    Companies often try to buy your love with incentives, rewards programs and the like designed to keep you coming back, and they are very successful, but those programs don’t necessarily mean people like your product or service. It could just mean that it works for them right now, and it’s not worth it to go somewhere else for your needs right now. It certainly doesn’t mean your company has its customers hooked. People are going to do what works for them, all you can do is try not to screw it up.

    When it comes to cell phones (and tablets), I’m the guy who always wants to be on the latest technology. I use every part of the phone to almost its maximum potential, and though some portion of my gadget-lust is marketing-driven, I also do see a lot of the benefits in the year-over-year updates provided, and often wish for features and upgrades well before they show up in the real world. I have tried Android phones, but for me personally, their shortcomings are more numerous than those in the current iteration of the iPhone. I have definitely also tried CHEAP Android phones, and that is an experience that I wouldn’t wish on anybody. What I value in this space is having a phone that can keep up with me, and one that will keep getting better, even if it means spending a few hundred dollars a year on a cell phone (barring upcoming major life expenses, obviously).

    Mmmmmmm…smoked meat.

    Brand loyalty, to me, isn’t as important as loyalty to myself and to my needs and desires. If I have a bad experience with a given brand, I can’t equate that to never wanting to deal with that company again, I will evolve and learn from specific things wrong with the product, and attempt to not make the same mistakes again.

    Before I go, here is a more relate-able example of the reverse brand loyalty I’m talking about in action. Picture a delicious smoked meat/Reuben sandwich for a moment. I have had my share of terrible meat sandwiches, but I have had a few that REALLY stand out as unbelievable experiences in my mind. One of my favourite smoked meat sandwiches came from Montreal (which is not a surprise from people who’ve been there and tried them), but I find that most pubs/bars in Ottawa simply get much lower quality meat than places known for their smoked meat. This has caused me to not trust smoked meat or Reuben sandwiches in Ottawa, even though I LOVE them so so much. Unless I know a restaurant has a good meat sandwich, I will not order one here. The same can be said of steak at a pub (I’m sure you have had a good experience with a pub steak at one point, but don’t kid yourself into thinking it is common). I do not recommend steak at a pub, having eaten $30 steak I can assure you it is worth much more than 3 $10 pub steaks.

    And now I’ve written more about meat than I ever thought I would today.

  • 3 Things That Happened This Week (& Social News)

    3 Things That Happened This Week (& Social News)

    Since Future Chat is still on haitus until April, we only had one show last week, but it was a really great episode of Ottawhat with Waubgeshig Rice from CBC Ottawa! This week proper, I chatted with Nick about my experiences on Universal Time (aka GMT) and how living 4 hours in the future is making my life better in some pretty interesting ways, and confuses everyone around me. We also sat down with Jantine Van Kregten from Ottawa Tourism on Ottawhat to learn how our city encourages people to visit, and helps them out once they’re here. Interesting stuff and a great interview!

    We also underwent a nice set of changes at unwindmedia.com, it’s a lot easier to follow and subscribe to shows as they have their own landing pages with show info now. We also added a couple of Twitter accounts and Facebook pages for East Meets West (@_emwFM/East Meets West) and Feedback (@_FeedbackFM/Feedback) this week (we also moved Future Chat’s Twitter account to @_FutureChatFM), you can follow or like those to keep up with news for those shows specifically.

    .title {
    padding:15px;
    font-size:12pt;
    font-weight:bold;
    }

    .rss {
    padding-top:15px;

    }

    This week, daylight savings woes, Nick’s massive Canadian Election blog oeuvre, and faux punditry among the Conservative elite. Should Alberta collect sales tax? We think so!
    RSS |
    In this episode, we talked to Jantine Van Kregten, the incredibly knowledgable director of communications at Ottawa Tourism.

    In this episode, we sat down with Waubgeshig Rice. He’s a video journalist working for the CBC in Ottawa, he’s published a book of short stories and last year put out a novel called Legacy.
    RSS |
  • My Student Debt

    My Student Debt

    Mo’ money…mo’ problems, said no one, ever.

    Another quick thought:

    I have been out of school for 3 years (completed all requirements in Dec. 2011). I wasn’t particularly careful with money during my 5 years of schooling, but I wasn’t wasteful either, and I also worked for most of that time. I amassed just over $63,000 in student debt over those 5 years.

    I’ve been in the work force for 3 years, and in that time I have spent a total of around 8 months unemployed, 2 of those voluntarily. Since January 2013, I have spent only about 9 weeks not working (of the 5 positions I’ve held, only 1 was a longer term than 6 months). I have recently passed the $20,000 mark in paying off this debt; as of this month, I only owe around $17,000 in loans.

    I like to consider myself a success story in terms of reasonably independent adults with a university education who lived away from home during their studies. I know people who are in much better financial positions than me, but I know many more who are far worse off. And I would only tangentially credit my post-secondary education for the jobs I’ve been able to get, I haven’t been paid for any chemistry-related work since I left grad school.

    The fact that so far, I am what I think people would consider a success story makes me pretty sad for our society as a whole, and our education system specifically. I would LOVE to work in Chemistry, but that takes years of experience that I cannot get outside of university, and getting that experience by staying in or returning to school would be unavoidably expensive.

    I’m fairly confident that if I apply myself, I can expect a base level of success at whatever I choose to do with my life. This inherently takes some risk, something I’m not particularly comfortable with, and something that gets exponentially more complicated the longer life goes on. I don’t want to just float through life on a base level of success in what is handed to me, I would like to do something I am passionate about and achieve real tangible, life-fulfilling levels of success, something that is very hard to do knowing I will spend 4-5 years just getting out of debt from school.

    I would love to keep learning my whole life, and I intend to, whether that education is formal or not. I want some freedom to pursue independent creative endeavours and to explore philosophical ideas without worrying about losing what I’ve been working so hard for. I just hope that money cash doesn’t rule everything around me for my entire life. I am still looking forward to starting a family soon.

  • On Memory

    On Memory

    It’s been a while since I did a good old fashioned blog post.

    I’ve been doing a lot of hard-core thinking about big ideas the last couple of years, trying to figure out the best way to explore my thoughts on things that are really important to me but are hard to talk about in everyday conversation without people not wanting to hang out with you any more.

    The brain is a beautiful thing. Don’t waste it!

    However, today’s topic should only be tangentially related to this, and has more to do with the way my memory seems to have changed over the last few years, basically since I had what I consider full adulthood.

    I have always been told I have a pretty good memory, and I do have the somewhat uncanny ability to recall random facts from way deep down in my consciousness. It’s a fun party trick, until I overdo it and come off as pedantic or weird. Fact can only be so certain, and everything is subject to logical and never-ending scrutiny.

    It’s also worth considering that memory is a muscle, and things we don’t think about or which don’t fit into the world-view or thoughts we have tend to be forgotten or dismissed pretty quickly.

    For instance, I have heard that the healthiest way to drink bottled water is to purchase a bottle, empty the water inside (because that water has been slowly getting contaminated by the plastic in the bottle), refill the bottle with purified tap water from the nearest sink, and drink the new water. I heard that from a reputable source, but there are so many factors that go into determining the validity of a fact like that, there’s no quick and easy way to prove to somebody that it’s true. We also don’t know much about contaminants in plastic and what quantities would prove dangerous, with effects that might take 10-20 years to build up enough to notice adverse health effects or cancers.

    What was I talking about again? Oh yeah, memory.

    So, memory has been fickle with me of late. I’ve been told I have a really hard time remembering things, and maybe that’s true. But more often these days, I find that what really happens to me is that my memory of something actually stores multiple similar but distinct copies of something. I’m not sure precisely why that is, but I find it very interesting. To give you an example, say I am trying to make dinner plans with a group of friends, or even just one other person to keep it simpler. I might ask “What time would you like to do dinner? 5:30, or 6 PM?”. The person responds telling me that 6 works better for them, but then 20 minutes later, they tell me that upon consideration, 5:30 would actually be more suitable.

    What happens to me and my memory in this scenario? I create a memory to store the dinner plans I’m making, and I open a mental slot in my schedule for the evening in question. When they answer 6 PM, I store that in the dinner plans memory, kind of like a sticky note, and promptly stop thinking about it. Later, when I get the news of different plans for 5:30, I have to go back, find that original memory, and what ends up happening is that I put a new mental sticky note on the original plan.

    When I revisit the original memory to remind myself what time we’re having dinner, I find the memory with two sticky notes attached. I vividly remember making dinner plans, I can recall asking about times, but for the life of me, I cannot think about the 5:30 memory and the 6:00 memory and recall which is the more recent, and therefore accurate, memory.

    I don’t think this means that I have a bad memory, and maybe it’s more to do with the WAY I store memories and think about things than anything else, but this does cause real confusion in my life, and it leads people to believe that I’m forgetful, or not paying attention, when in fact having TOO much memory tends to be the cause of my problems.

    For a long time in the history of life on Earth, there hasn’t been much reason to remember things in order temporally, unless there is a strong emotion associated with a stimulus. When humans were in real danger from animals on a regular basis, knowing that sounds of shifting grass in a field meant that a lion was about to pounce might save your life. However, in our society today, we don’t get a lot of stimulus like that, and so there isn’t a lot of opportunity to tie survival to memory.

    Most of what humans “learn” when it comes to memory these days comes from repetition, It doesn’t help much with things like remembering if dinner was at 5:30 or 6 PM, or whether you wanted to eat our at a restaurant or stay in, but it can certainly come in handy when you’re talking about exercise, eating healthy, or taking out the garbage. We’re creatures of habit, and slow and steady wins the race.

  • This Week in Unwind Media (March 10-16)

    This Week in Unwind Media (March 10-16)

    This week on Unwind Media, I finally sit down with Damien and BL for another episode of Feedback! You can see them perform their cover of Uptown Funk, and we talk about all manner of musical history in episode 4. +Future Chat is still on hiatus for another 2 weeks, but now is the perfect time to get caught up on iTunes! Stay tuned for a lot more in the coming months!

    .title {
    padding:15px;
    font-size:12pt;
    font-weight:bold;
    }

    .rss {
    padding-top:15px;

    }

    In this episode, Damien, BL and Rob talked about their musical influences. From bands everybody loves, like the Beatles, to lesser known musical acts, like solo Paul McCartney.
    RSS |
    On the show this week, we sat down with Michael Townsend, a software developer and founder of doublespeakgames.com, creator of two very popular online games, A Dark Room and Gridland.
    RSS |
  • This Week in Unwind Media (March 2-9)

    This Week in Unwind Media (March 2-9)

    This week on Unwind Media, we bring Season 1 of Future Chat to a close. The show will start back up with Season 2 in April, see you then! Thanks for listening and look forward to some big news stuff in the coming months!

    I don’t think posting EVERY thing I do on this blog and on its own site, so I’m going to give the “synopsis” type post a shot for a while. Let me know if you think this is a good idea, or if you think it’s a mistake. I’m all for the feedback!

    .title {
    padding:15px;
    font-size:12pt;
    font-weight:bold;
    }

    .rss {
    padding-top:15px;

    }

    This week, daylight savings woes, Nick’s massive Canadian Election blog oeuvre, and faux punditry among the Conservative elite. Should Alberta collect sales tax? We think so!
    RSS |
    This week, we sat down with comedian Colin Giles, who has been contributing to our Classic Ottawa segment for the last few weeks. He’s part of two improv troupes, EFT Improv and Hall of Justice, and has also been putting his energy into writing comedy.
    RSS |
    In this episode, we discuss Canadian Open Source science research, updates to nuclear fusion, and dwarf planets. And much, much more!
    RSS |
  • East Meets West #4 – I’ll Edit This Out

    East Meets West #4 – I’ll Edit This Out

    This week, we discuss the societal implications of the recent supreme court ruling on physician assisted suicide, discuss CSIS and the new terrorism laws, and finally wonder to ourselves how Target…